Page 10 - MEA & APAC Edition
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The Need to Regulate the                  Organizations  should  never         the  first  step  is  to  generate
     Flow of Data                              treat customer data as goods         awareness  for  change.  Building

     Digital transformation has led to a       that can be bought or sold.          awareness  implies  sharing  both
     tremendous  increment  of  data           The  more  privacy  they  have,      the  nature  of  the  change  and

     collection as the logic effect of the     the  less  business  disruption      answering  why  this  change  is
     automation and digitization scale         they face.                           necessary  to  them.  It  means
                                                                                    clearly  explaining  the  business
     up.  Business  processes  are  very       Distinguishing  the  business        drivers or opportunities that have
     sophisticated and require proper          customer with privacy security       resulted due to the protection of
     data flow, enterprise architecture         can be a key selling point and       data.  It  also  means  addressing

     modelling,  and  frameworks  for          help the business boom.              why a change is needed now and
     large  firms.  Big  data  is  a  core   Achieving Compliance                    explaining  the  risks  of  not

     digital transformation aspect that     Goals Faster                            transforming.
     should  manage  and  build                                                     Change practitioners must kindle
                                            If you fail to take adequate steps
     enterprise data flow, policies and      to protect customer data, you'll be     a desire for change in customers.

     regulations.                           vulnerable  to  hacks  that  could      They should influence individuals,
                                            l e a d   t o   l o s s   o f   c o n s u m e r   but ultimately, the individual must
     The Growing Importance of              confidence,  customers  leaving,         choose  to  support  that  change.
     Data Privacy Laws                                                              Many practitioners say that desire
                                            fines, lawsuits, and more.
     Laws exist to handle the relations                                             is  the  most  difficult  of  the  five
     between  entities  and  individuals    However,  there  are  specific  laws     building blocks to achieve. Desire
                                            like  the  General  Data  Protection    is difficult because it is ultimately
     since  data  is  considered  a  key
                                            Regulation  (GDPR)  that  require       a  personal  decision  and  not
     asset  today.  This  data  is  a
                                            organizations to only gather vital      under  our  direct  control.  While
     goldmine  for  providers  who  sell    data, limit access to all the data      there are certainly ways to try and

     the  information  and  track  user     being collected by organizations,       influence an individual decision to
     activities.  This  has  made  data  u s e   t o o l s   f o r   m a n a g i n g   embrace  a  change,  in  the  end,

     privacy  policies,  standards,  and  passwords and avoid silos of data         individuals  must  make  this
     laws  important  for  businesses       t h a t   o f t e n   r e s u l t   i n   d a t a   decision themselves. In a nutshell,
     everywhere.                            vulnerabilities.                        increase  the  ability,  skills,

     Operating Under the Data                The Role of Partners in                knowledge,  tools,  and  processes
     Privacy Laws                            Preparing Customers for                to allow the customer to make the
                                                                                    required changes.
     There  are  several  factors  that      Data Privacy Compliance
     businesses  need  to  consider         As part of a change management

     while  operating  under  the           process  that  should  start  with
                                            customers'  awareness  of  the
     purview  of  data  privacy  laws.
                                            importance  of  complying  with
     These include:
                                            data privacy, -



                                                                                                                 April 2022
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