Page 6 - DATA BREACH EDITION - SNS INDIA

How do you plan to scale your business from here? Don't lose them for a few thousand here and there.
W i l l w e s e e S N S f o r a y i n t o o t h e r Be proactive in understanding their personal and
business/technology segments?
career needs, and address them before it becomes
Our core principle of being a Specialised Security an HR issue.
Solutions provider remains. Within this domain, there
Anticipate Trends – Anticipate the trends. Try to be
are a lot of sub-domains to focus on. This includes
ahead of the market. Building skills in a dying area will
Application Security, OT Security, Cloud, etc. We'll
result in a loss of time, money, and effort. Align your
continue to build unmatched skills and deliver the
skill-building with the market.
highest quality of customer service at a reasonable
Manage Finance – Running after low-margin deals
price. We aim to be the “trusted security partner“ of
to increase the turnover or doing a hostile take-over
our customers, similar to that of a “trusted family
of competition accounts with lesser or negative
doctor”.
margins will affect the business in the long run.
D o y o u h a v e a n y m e s s a g e f o r a s p i r i n g
Manage vendor payments on time to retain their
entrepreneurs in the industry? Please share your
confidence and request their support during
five takeaways from your journey.
expansion.
Stay focused – It's easy to put your hands into other
Extend your network – Industry networking is the key
areas after winning a customer. But when you
to expanding your business. Never limit yourselves to
move away from your specialization, it is easy to
the products or services you are promoting. Meet
lose them too.
people, interact, work with them wherever possible,
People-focused – Retain your people. You may and collaborate. Ditch the 'kill your competition'

start with a good investment, but to multiply, one mentality since the market is big, and your pie is
requires a solid team. small, regardless of the number of players in the fray.

March 2023